What Can Be
Task: They embarked on a five-year fundraising campaign to fund areas essential to the world's future. The campaign's goals were to increase financial aid to its students, support the high-impact research of their academic community, ensure new hiring in critical fields, and create new programs. It was also meant to support the key University priorities of climate response, data and society, global solutions, and just societies.
How We Helped: Facing the challenge of sharing scattered yet powerful stories from around the globe, we crafted a solution that was both creative and practical. Centered around the dreams and studies of four remarkable students, our main film captured their journey and dedication to making a positive impact on the world. To enrich this narrative, we breathed new life into existing videos, highlighting the university's vibrant academic community. This approach not only showcased the school’s global reach and impact but also celebrated the spirit of possibility and transformation inherent in education. The campaign was successful and secured $160 million to support the priorities essential to the School’s future
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Columbia SIPA: What Can Be
Columbia SIPA: What Can Be
What Can Be: Using Big Data To Fight Extremism
