Sister Sister
Task: In a world full of jewelry brands, Sister Sister stands apart — not through flash or fashion, but through meaning. Founder Lisa Mauer created the company in honor of her late sister, transforming grief into beauty and memory into wearable connection. With so many voices in the space, she wanted her brand to stand out by speaking from the heart — and we knew the best way to do that was to center her story. Sister Sister isn’t just about gold and design — it’s about preserving moments, honoring loved ones, and creating space for women to cherish and connect with one another through deeply personal pieces.
How We Helped: To reflect the soul of Sister Sister, we created a film that feels as intimate as the jewelry itself. Through a quiet, emotional narrative and cinematic visuals, we told the story behind the brand — one of love, loss, creativity, and legacy. Rather than a product-first video, we crafted a story-first experience, helping viewers understand not just what Sister Sister offers, but why it matters. The result is a piece that invites reflection, connection, and a sense of shared humanity — just like the jewelry it represents. This Video helped increase her email subscribers to 5k!