Thin Air

Task: We teamed up with Thin Air Energy because their mission is all about innovation with purpose. After a catastrophic fire shut down his aerospace company, founder James Wiebe turned personal loss into possibility — creating energy storage products that outperform batteries in the harshest conditions. With faster charging, ultra-durable performance, and unmatched cold-weather reliability, Thin Air’s technology is designed for adventurers, emergency responders, and anyone pushing the limits. At its core, Thin Air is about uncovering what’s possible — flipping over the stone to see what’s underneath — and building something extraordinary from it.

How We Helped: Our goal was to capture the heart of Thin Air Energy — not just the technology, but the story behind it. Through intimate interviews, cinematic visuals, and authentic storytelling, we helped share James’s journey from loss to reinvention, and showcase how Thin Air’s products are redefining what energy storage can do. By bringing emotion and clarity to their brand, we created a video that connects with their audience, builds trust, and brings their innovation to life.